Accelerating global business of scale- & start-up companies in health & medtech, food, beauty and small domestic appliances.
Accelerating global business of scale- & start-up companies in health & medtech, food, beauty and small domestic appliances.
Mart Hooghoudt – MSc.
Mart is passionate about allocating his unique mix of ‘corporate blue chip’ and entrepreneurial experience to boost and professionalize the development of start-/scale-up companies. He is a growth focused executive with 25 years of experience in managing broad range of EMEA sales and marketing operations in Consumer Goods, FMGC, Food Ingredients, driving overall commercial strategy across all sales channels, from D2C to B2B.
Mart believes the rapid development towards Real Time creates a new landscape in Retail and many other industries like Pharma. Connected devices, supported by machine learning and quantum computers are generating massive data stream that will dictate strategy, marketing, product development and even the layout of stores.
With his extensive international cross-market network, Mart has the knowledge and stories to share about how successful businesses are navigating the journey to deal with this new reality. Mart’s career includes Senior Management positions within public listed Nasdaq companies (VP Sales) and family owned (Marketing & Sales director, Board member).
He is married, father of two children and living in Vevey, Switzerland. Mart has a Master’s degree in Business Economics and did courses at IMD (strategy), Krauthammer (people), Oliver Wight (business excellence) and Miller Heiman (large account management).
Companies that have spent significant years on developing the proposition and already achieved results. Now it is the time to catalysing the growth: more accounts, geographical expansion, expand go-to-market strategies and other initiatives to accelerate market penetration. Lack of team capacity or capabilities in combination with tight cash flow, are the main barriers which (potentially) slow down the expansion. ANME can help you.
ANMHE is an hands-on business partner that is providing new views, new network and mindset to get things done. This includes direct customer management and other short term solutions. Also we can help by reviewing the entire Strategic growth roadmap, including market (trends), value proposition and competitive situation. Decisions about go-to-market strategies (target, customer journey, sales channel) and activation (key accounts, distribution, marketing).
As we are a network company, we can also create teams to deliver the goals. Compensation depends on the specific situation of the company and should be aligned accordingly. In most cases it is a combination of equity, management and variable sales commission fee.
ANMHE is a hands-on business partner who gets things done using new insights, a broad network and a different mindset.
Braun (thermometers, blood pressure, other health), Douwe Egberts (coffee), Waldkorn (bread), Honeywell (consumer home appliances), Toni & Guy (hair), Revlon (hair and beauty), Farm Frites (potato products), Idelle (shampoo), Finalnet (shampoo), OXO (kitchen appliances), Meistermarke (bakery ingredients), Carels (bakery and dairy fruit), CSM Bakery Ingredients, HOT TOOLS (salon hair tools).
ANMHE stands for:
Ain't No Mountain High Enough.